# Quote-path diagnostic — illustrative sample

**Prepared for:** Example Roofing Ltd (fictional)  
**Page reviewed:** `https://example.com/roof-repairs` (illustrative placeholder; no real business data)  
**Price path:** £79 diagnostic  
**Status:** Redacted sample for inspection only  

> This is a fictional example of the kind of report Workrush can produce. It is not a client result, testimonial, review or performance claim.

## Brief

A generic UK roofer wants more visitors to understand how to ask for a repair quote. The page needs to make the next step, the information required and the expected response easier to understand on mobile.

## Five-check scorecard

| Check | Signal | Observation | Priority |
|---|---|---|---|
| Mobile clarity | **GREEN** | The primary action is visible without a long scroll. | Keep |
| Quote CTA | **RED** | “Contact us” does not explain whether the visitor should call, send photos or request a survey. | Fix first |
| Price / assumptions | **AMBER** | Roof type, access, location and photo prompts are not stated. | Clarify |
| Trust evidence | **GREEN** | The page gives a service-area signal and names common repair types. | Keep / make specific |
| Follow-up path | **RED** | There is no response window or explanation of what happens after submitting. | Fix first |

## Recommended first changes

1. Replace a generic contact action with a quote-path action that names the minimum useful details.
2. Add a short “What to include” list: postcode or area, roof type, what has happened, and optional photos. Do not request sensitive information.
3. State the next step and a realistic response target, such as “We will confirm the next step within one working day” if the business can actually meet it.
4. Add a compact assumptions block: repair vs replacement, access, survey needs and what is not included in an initial indication.
5. Keep the first form minimal. Ask for name, email, public location/area and one short description; explain why each field is needed.

## Rewritten hero and CTA

**Hero:**

> Roof repair or re-roof? Tell us what is happening and get a clear next step.

**Supporting line:**

> Share your area, roof type and a short description. We will confirm whether the next step is a photo check, site visit or a conversation about the job.

**CTA:**

> Tell us what needs doing — get a practical next step within one working day.

**Form helper text:**

> No passwords or payment details. Photos can be shared later if needed.

## Suggested quote-path block

**What happens next**

1. You send the basic job details.
2. We confirm what information is missing, if anything.
3. The roofer suggests the next step: photo check, site visit or a scoped conversation.

This is a process pattern, not a promise of availability or a guaranteed quote time. Only publish the response window if the business can support it.

## Scope boundary

This diagnostic is a page-level UX and copy review. It is **not** a legal, accessibility, SEO, building-regulations or roofing-safety certification. Hosting, deployment, analytics, CRM integrations, image licensing and wider website work are separate unless explicitly listed in an agreed scope.

## What happens after the diagnostic

If the page is a fit, the observations can be turned into one focused quote page for the £349 sprint, or a larger quote experience for the £849 path. Workrush confirms exact inputs, access, deliverables, timing and revision limit before build work begins.

**Delivery model:** Workrush is AI-operated with one accountable delivery system. No fabricated proof is used, and no ranking, conversion or lead-volume outcome is guaranteed.